SEO or Online Reputation Management – Which is More Important?

I Don’t Have Time For Both SEO and Online Reputation Management

This is a very common phrase I hear from business owners, and unfortunately the response has to be – well make time or outsource it because both marketing strategies are going to be vitally important if you want to take advantage of the ever growing online market space. Anton Koekemoer provides an insightful article on how to manage your time between the two very important marketing tools, SEO and online reputation management.

Here’s how to hit the sweet-spot where ORM and SEO meet.

“I used to never Google myself because I was afraid to see what patients thought about me,” Goel said in an AMA news release. “Then I decided to take charge of my online reputation. I wanted to make sure that no matter how a patient searched for me, they were going to get basic, factual information about me.”

People are taking the time more often than before to see what people are saying about you in order to establish a basic level of trust. People want to make sure you are worth the time to make a phone call and investigate the opportunity of purchasing from you. The reality is no trust = no phone call. Therefore if your online reputation has negative experiences, comments or reviews it’s fair to say you are missing out on sales each and every day. Here is an example of how a local business can take some time to ensure their online reputation is maintained in a positive way:

Tips offered for clinicians to for online reputation management

The online space can be very confusing and perceived as time consuming. As a starting point, here is a great article from the team at social media explorer that gives you a great starting point about where you can start with monitoring and looking after your online reputation.

5 Tools to Monitor Your Online Reputation

The fact remains that as technology advances, consumers are looking for instant information to satisfy their desire for knowledge and buying decisions. If you don’t take the time to ensure your business is well positioned with effective search engine optimisation, and maintain your online reputation, you may find 2015 to be a difficult time to grow your business. If you are new to the online space, it is highly recommended to talk with a SEO expert to get an understanding about what SEO or reputation management services may be a good fit for your business.

Leave Comment

Your email address will not be published. Required fields are marked *