How to Create A Winning Commercial Real Estate Marketing?

If you are running a commercial business, your commercial real estate marketing needs to be on point. Not only because it is your building’s primary marketing tool but because it is the first impression your customers will have of you. This blog post will explore how to create a winning commercial real estate marketing that will draw in more customers. Keep reading to learn more.

What Is Commercial Real Estate?

What is commercial real estate? Commercial real estate is a property that is used for income-generating purposes. It can include office buildings, retail stores, industrial buildings, and warehouses. It does not have residential real estate (homes), agricultural or farm property, or vacation homes. Commercial real estate can be owned, leased, or managed by the owner. Commercial real estate owners can be individuals, corporations, partnerships, or limited liability companies. Some owners also include real estate investment trusts, pension funds, or banks as part of their ownership structure. Owners may acquire commercial real estate in a variety of ways. They can buy land and build a new building or an existing building. Each method has advantages and disadvantages.

short sale in real estate

How To Market A Commercial Real Estate Property?

CRE marketing is quickly growing, and more and more brands now realize how beneficial this avenue is for expanding business. Here are some tips that will help you with your CRE marketing:

  • Create an enticing, accurate, and precise description: Your CRE description tells people who you are and what they are about to see. This should be catchy enough to intrigue and compel people to click.
  • Use photos: Photos allow people to see the product you are offering, and they are more likely to be clicked if the picture is enticing.
  • Connect to your social accounts: Linking to your social media account helps you gain more visibility.
  • Hire a social media manager: Social media marketing is a lot of work and can take up much of your time. Therefore, hiring someone to manage your social media accounts will make things much more manageable.
  • Use social media ads: These can help promote your CRE ads and increase business.
  • Collaborate with influencers: Influencers can help you to reach massive audiences and create better engagements.

How to Create A Winning Commercial Real Estate Marketing?

Creating a winning commercial real estate marketing requires strategic planning and accurate execution.

  • Knowing what types of prospects you’re targeting, what kind of content they find valuable, and what type of message you want to communicate is essential – after all, it will make or break your campaign.
  • You’ll also need to understand what a short sale in real estate is and how it fits into your overall strategy.
  • With the proper knowledge, you can craft an effective marketing plan that ensures success.
    A savvy approach to advertising and good branding can take a commercial real estate business to the next level – feel free to get creative.

The Best Tips for Creating a Successful Commercial Real Estate Marketing Plan

Marketing a successful commercial real estate venture requires a systematic, organized approach.

  • Start by understanding what’s involved – what is a short sale in real estate? A short sale in real estate is a transaction in which a homeowner sells their property for less than the amount they owe on their mortgage. This sale typically occurs when the homeowner is facing financial hardship, such as job loss or medical bills, and cannot make their mortgage payments.
  • Ensure you have access to reliable market data, such as listings and comparable property values. Know what sets your property apart from others on the market.
  • From there, create an advertising plan to give each potential buyer a clear sense of what’s available.
  • Personalize emails and other messages sent to potential clients to put them at ease and build rapport.
  • Finally, make sure you’re available through multiple outlets so that anyone interested in what you’re selling can contact you. A little effort goes a long way in selling commercial real estate.


Many elements go into creating a winning commercial real estate marketing campaign, but if you keep these key things in mind, you’ll be well on your way to success. Thanks for reading, and we hope this was helpful. If you’re looking for more tips or want help getting started, check out Excelsior Realty’s website or call us. We’d love to chat with you about how we can help market your property.

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